Paid search marketing with Google Ads is an essential jigsaw piece of every successful performance-based marketing effort. Prospective customers are searching constantly for services and/or products so if you’re not showing up on the right keywords with the right ad copy and appealing landing page, your online marketing efforts will be in vain. Google is undisputedly the most used search engine in the US and Europe so advertising in Google Ads is one of the most proven methods to ensure traffic for your website. Google AdWords, now called Google Ads, is a pay-per-click ( PPC) online advertising platform that allows advertisers to display custom ads on Google’s SERP.ĭepending on the keyword an AdWords agency aims to target, businesses across industries pay to get their advertisements ranked at the top of the search results page. It promotes brands, services and/or products by running and monitoring PPC campaigns across a multitude of channels. An AdWords agency creates, plans and handles Google advertising for its clients.
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